No Rucking Please

I don't really understand Telecoms latest campaign. It has obviously got them extensive press but seems about as misguided as a Stephen Donald kick.

I can't help but feel that the World Cup genie is well and truly released and the "tack" has begun with everyone keen to cash in.

New Zealanders were once known for their humility and pride. Isn't that what the black jersey represents? Having your testicles ripped off and playing on regardless?

Not panicking because the sky multi room hasn't been installed or that your home WiFi reception means you can't tweet during the game means you've possibly had your balls removed anyway, but if you want to have sex go right ahead.

In my experience excessive viewing of sport normally results in a distinct lack of coitus so maybe it's a self fulfilling prophecy of sorts.