{"product_id":"the-casual-style-guide","title":"The Casual Style Guide","description":"\u003cp\u003eThe book is self-published by Permanent Style, but unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut.\u003c\/p\u003e\n\u003cp\u003eMost street-style compilations are simply a series of pretty images - that often look good because of the location, or the individual, but not necessarily the clothes. \u003c\/p\u003e\n\u003cp\u003eThe Casual Style Guide, by contrast, shows why these images and these outfits work using ideas of formality, colour combinations and mixing up sartorial and more casual clothing.\u003c\/p\u003e\n\u003cp\u003eThe effect is an attractive summary of the most important style advice discussed on PermanentStyle.com over the past decade\u003c\/p\u003e\n\u003cp\u003eCompared to other books by Simon Crompton, if Best of British is about history, and The Finest Menswear in the World is about quality, this book is about style - what makes it, what drives it, and how to reproduce it.\u003c\/p\u003e\n\u003cp\u003eThe book is supported by Viberg.\u003c\/p\u003e\n\u003cp\u003eThey are included in a special photo shoot in the back of the book, where Simon and Jamie are featured in footwear with the same practical, accessible style theme as the rest.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Permanent Style","offers":[{"title":"Default Title","offer_id":44748112625908,"sku":"820014976","price":95.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/6186\/8185\/files\/Permanent-Style-000_39c063cb-d2ea-4973-9894-1eef51debfc9.jpg?v=1710994887","url":"https:\/\/crane-brothers-nz.myshopify.com\/products\/the-casual-style-guide","provider":"Crane Brothers","version":"1.0","type":"link"}